engaging audience Archives

Tips for Engaging Your Audience with Video Storytelling

A vital technique for instructing, amusing, and enticing your audience to return for more is visual storytelling. It gives your concepts, brand mission, and personality life. It enables you to demonstrate rather than merely declare.

Tip 1: Use video to repurpose and promote material

Your written content was the result of your laborious writing, editing, and design efforts. You may enrich it in novel ways with video. A marketing e-book was turned into a video years ago, and the result received over 300,000 views. People were enticed to read the e-book by the innovative and entertaining video, which starred a personification of the e-book.

Tyler Lessard, vice president of marketing at , asserts that “(video storytelling) has the potential to be more emotional and to generate humour, to create inspiration, to really make people want to re-engage.”

Unsurprisingly, the e-book is one of most effective marketing tools ever, and it provided the inspiration for a lot of other brilliant concepts.

Tip 2: To foster compassion and a personal touch, use video.

Speaking of crying, marketing communications manager, Kevin Doherty, shared a touching tale during his session about his grandfather. Then he played us a video of him with his “father” when he was a baby.

Many viewers who tuned in sent out a collective “awwwww,” and some mentioned in the discussion that it brought tears to their eyes. Me too. Just two months after the loss of his grandmother, his grandfather died just 15 days before the webinar.

It has been challenging to just function while dealing with a pandemic, wildfires, and an election in isolation. So I was at a loss when I eventually sat down to finish this session of writing. I mean, I hardly knew what to do with it.

We were drawn in by his tale, his video, and his narrative guidance. He mentioned the work of British psychologist Edward Titchener, who created the phrase “cognitive empathy,” on human cognition.

“Watching another person go through something allows us to completely experience it thanks to cognitive empathy.” That’s why, even if you’ve never been a grandparent, you virtually felt the weight of a wrapped-up baby in your arms as you watched my home film, and that’s why you received even a tiny glimpse of what it must have been like for Papa at that precise time.

This kind of emphasises the value of visual thinking, according to Kevin.

I hope that setting this session’s context in an honest, emotional way sparked something in everyone of you. “I also hope that my home film makes you more emotionally connected to my tale than the PowerPoint slide did,” Kevin adds.

Tip 3: Don’t be frightened to go live

Speaking of being human, many content marketers take it a step further by using platforms like Facebook Live, LinkedIn Live, and other live streaming services for in-the-moment dialogues. Dylan Hey, co-founder and CEO of Hey Digital, explains that streaming can be used to develop your brand, engage with your audience more deeply, and help the sales cycle.

You’ll see that happen if we mess up. You’ll be able to tell if we move slowly in some places. If it does, it’s happened before with our camera. Naturally, we don’t want them to occur, just like with all of these little things. We strive to create the ideal experience, but you’re witnessing the truth, and there is nothing that helps people connect more deeply with a brand or a person than learning about them and who they truly are from the inside out.

There are a ton of companies out there, but they never act in that way. “They’re afraid to take that risk, so they don’t,” Dylan claims.

How do you start a live streaming business? Anya, head of influencer marketing at Restream, outlines the company’s content marketing and offers some excellent suggestions. She began with a live program that emphasised customer education and pain points: what were they experiencing problems with? What is causing their confusion? Do they have any suggestions for new features, any criticism, or any worries?

From then, weekly Q&A sessions evolved. “We simply arrived.” “We simply made very straightforward, minimalistic images,” she claims. The crew emailed their audience to solicit questions for the livestream. The company’s marketing, customer success, and product teams all showed up to discuss.

Anya utilised influencers to support a weekly live interview programme with content producers. The approach was to concentrate on other well-known content producers and collaborate with those who are familiar with our offerings and are enthusiastic about working with us.

Tip 4: Interact with and appreciate your audience.

People are more likely to watch and return for additional content when there is a vast variety of visual representations. Including interactive aspects, which give viewers an opportunity to respond or ask questions, keeps them interested.

I believe that live video is a little more unpolished, but there is also the chance to receive real-time criticism. “People who are watching can actually drive the conversation, and you can ask a question and receive a quick response and get a sense of where you want to go next,” he said.

The founder of Warm Robots and personal branding specialist Goldie Chan loves livestreaming on LinkedIn for this reason, among others. “You are able to answer questions immediately, particularly when someone is sharing a personal story.” ” It becomes really visceral and is excellent for your brand and LinkedIn.”

Live streams are in the moment, but LinkedIn also allows you to go back and reply to comments, which Nick believes is essential. They’re going to be more inclined to tune in the next time that you decide to go live if you were to just take 10 minutes after you ended a broadcast and go in and answer everyone that commented on your video and let them know, “We appreciate you being here.” That participation is crucial, he claims.