How a Good SEO Strategy Can Resurrect Website Traffic and Rankings.

What if Google produced the SEO in Plain Sight website tool?

You can easily build, monitor, and modify your SEO strategy so that you can:

  • Understand precisely why your ranks decreased, despite the fact that they performed well yesterday.
  • Find out exactly what to do for any page on your website in terms of SEO.
  • Learn what to do when you add new content.

OK, SEO in Plain Sight won’t ever be approved by Google. In order to gather information to guide our decisions, we must instead rely on external technologies (such as Google Search Console).

I’ve put up a quick-hit list of 11 things you can do to support your SEO strategy. Make sure not to ignore any that seem familiar. Some will be new and simple to try (or use repeatedly). Some strategies might be successful only if you can overcome the difficulties that come up with diverse teams.

All of these suggestions ought to fit into any SEO strategy.

1.Don’t spend excessive time trying to fix things you can’t.

Do not worry about the issue website page if organic traffic drops significantly. Maybe it used to rank for 25 different Google top 10 keywords. It currently has 15. The page title, header, and content are probably all good. Another event occurred, most likely a change in the algorithm or ferocious competition jumping ahead of you.

Making minor changes to the page might not make a difference. If you try anything, think about making a small header adjustment (add or delete a word). Rankings are still influenced by headers.

2.Upgrade your SEO strategy

For your limited keyword list, look at your organic landing pages. Take a look at the top 250 pages and compare them to the rankings. The keyword data from Google Search Console is also helpful. Although Google Analytics provides useful information about landing sites, I investigate the potential traffic-generating keywords and optimise pages to draw in more users.

You might come across a less popular long-tail keyword phrase that has gone unnoticed. There could be pages that you have never fully optimised. Attack the rankings of those pages to raise them, and make sure your best-performing pages link to them. (Internal links are usually beneficial for SEO.)

3.reload the pages

If the information is still regarded as a valuable resource in your sector, old blog posts may still rank well. But what about those outdated articles for which websites with greater authority offer excellent information?

To compete with the sites with higher rankings, update your material. I’m not referring to paraphrasing two sentences. Add a new paragraph-long section to the document. Include new advice while discarding stale concepts. Include numerous resources or a summary of recent studies (tools, videos, useful guides, books, quotes from top experts, etc.).

4.Content republishing

Your website’s content may occasionally lose popularity simply because it is dated. Your material may have once stood out, but a lot of other websites now provide relevant (and up-to-date) information together with strong backlinks. Make many modifications and republish the product page or article if you’ve lost a lot of traffic. Perhaps this would also be a good time to change the URL (with suitable keywords). Please only use a 301 redirect. Keep the page title and header for a few months if the page performed well in search results to assess the effect on rankings. Your rankings may have been impacted by age rather than your SEO principles.

To see whether this strategy is effective for your company, test it out on a few older blog articles or web pages.

5.Fix faulty connections

True, broken links are a typical occurrence in SEO. It occurs. But in order to gratify consumers and search engines, you need to be careful to replace broken internal links on your pages. Although every corrected link won’t result in a surge in organic traffic, tidy websites provide search engines with the right signals. There is a chance that some of those links will lead to well-known pages, which will help further.

6.Look for fresh linking prospects

Speaking of links, you might discover that some of the backlinks from other websites are no longer functional as a result of those websites’ content modifications. Make a priority list and request that they link to your material in another method since backlinks are an important ranking component. Finding the pages on their website where your content may be most applicable may be useful. Referring website data will be available for analysis in your website analytics.

7.Correct technical SEO errors

Companies make website updates without always assessing the consequences. They occasionally have secure sites that point to http (non-secure pages). A website audit tool from Semrush may easily find dozens of issues like that.

8.Incorporate timeless material into your SEO strategy.

You should push out new material that will stick around while keeping your keyword approach in mind. Among the evergreen materials are:

  • FAQs and glossaries
  • blog entries
  • Checklists
  • original study (studies and surveys)

9.Post transcripts of videos

Yes, you may make little changes to improve your SEO, such as adding your website’s URL to YouTube video descriptions.

What if your video had an impact on the SEO of your website? Incorporate a transcript after the video. You might achieve higher rankings for more keywords, which would boost your organic search engine traffic.

10.Find hidden treasures

What material do you have that has never been published? Examine your sales pitches, webinars, demos, PowerPoint shows, business plans, marketing strategies, and other materials. A health benefits consultant who was one of my clients had a 60-page client document. They posted almost a quarter of the content to their website. Rankings, organic traffic, and leads all rose because of the enhanced website content. The rewards might be enormous when you create valuable content with relevant keywords.

11.Let the gates open

Why not open up part of the space that is locked behind a gate? Search engines can crawl it and use it to support website traffic. Customers who read your material first and then call or fill out other contact forms will be more receptive to it than those who didn’t.

Perhaps your gated content, such as how-to manuals and white papers, failed to draw in many leads. If you take away the obstacles, that material might be effective for SEO.

Correct your SEO strategy.

Putting your SEO strategy into practice without giving it a second thought can be simple. However, that does not imply that you ought to or that your SEO strategy will continue to work. Examine your backlinks, technical aspects, content, and keywords. Your website will receive the natural search engine traffic it deserves if you follow these 11 suggestions.