Even if your podcast contains a tonne of excellent content, it wasn’t until last year that someone looking online for subjects associated with that audio content would have known it even existed.
In its 2019 update, Google included the ability to index podcasts, but many podcasters haven’t taken advantage of this to improve their SEO. Change that, then. What you need to know about podcast SEO and how to increase your podcast’s rating is provided here.
But before we continue, keep in mind that this advice is predicated on the quality of your podcast’s content. Searchers must determine that your material is relevant before they continue, just like they do with non-audio stuff.
1.Create a podcast with a compelling name and description
You must conduct keyword research, just like with non-audio material, to support your SEO efforts. The rest of this advice must be used when you have determined what, how, and how frequently your potential listeners seek online.
When deciding on the name of your podcast, give the main term some thought. The podcast’s title should, above all else, make that apparent to potential listeners. Additionally, it assists Google in determining how to rank your podcast in search results.
Use an illustrative subtitle and a keyword if your title doesn’t state the subject clearly. This language will increase the likelihood that the podcast will rank, as it provides crucial context for Google to understand when indexing the podcast.
Podcast meta descriptions are crucial for search on podcast directories like Spotify and Apple, as well as Google. Include your main term in the description just once. Clearly state the purpose of the podcast as well as its topic.
In terms of the ideal description length, Google shows between 155 and 160 characters. Don’t, however, stop there. Think about the platform used to distribute the podcast.
2.Center each episode around a certain term.
You should now utilise your keyword research to design your episodes after your title and meta description have been adjusted.
Create each episode around a certain term. By doing this, there are more chances for episodic material to show up in the rankings. The more focused subject increases the likelihood that a searcher with informative intentions will pay attention.
The episode’s title and summary should both contain the episode’s keyword. The episode title and description, like the podcast title and description, should make it apparent what the episode is about, especially in relation to a searcher’s goal.
3.Use the term.
Saying your keyword throughout the podcast helps optimise its content, much like with YouTube. Search engines consider your content when determining if it is the best match for a given search phrase. In order to get better results, use synonyms for your keyword rather than stuffing your script with as many instances of it as you can. (Be sure their inclusion seems natural; otherwise, listeners will get disinterested.)
4.Disseminate a transcript
Written texts are much easier for Google to scan than audio files. Despite the fact that Google now automatically transcripts podcasts, it’s still preferable to post a transcript as well. You may use a transcription service, like Wavve, to take your audio file and automatically transcribe your podcast audio for posting. Then, edit the transcription with the text-based SEO, such as subheads, that you had previously chosen for your podcast (title, meta description, etc). (H2, H3 headings, internal links, backlinks, etc.) Submit the page to Google Search Console for indexing after publishing the transcript on your website (it might be its own blog post).
5.Remember Google podcasts
Google has a dedicated podcasting app. You may follow the procedures by going to Google Podcasts Manager. It will assist Google in displaying audio excerpts from your podcasts on search results pages. You can also use it to track your rankings and improve your content optimization.